12-MODULE DIGITAL MARKETING PROGRAM
Learn • Grow • Earn
An extensive, practice-oriented training curriculum designed to transition learners from foundational concepts to advanced AI-powered marketing execution.
INTRODUCTION TO DIGITAL MARKETING
Foundational understanding of digital ecosystems, customer behavior, and industry scope.
- ▸What is Digital Marketing?
- ▸Scope & Career Opportunities
- ▸Digital Marketing Channels
- ▸Customer Journey
- ▸Digital Marketing Ecosystem Overview
WEBSITE PLANNING & CREATION
Architecture, WordPress deployment, high-converting landing page layouts, and technical setup.
- ▸Domain & Hosting Basics
- ▸Website Planning
- ▸WordPress Website Creation
- ▸Landing Page Optimization
- ▸Basic On-Page SEO Setup
SEARCH ENGINE OPTIMIZATION (SEO)
Algorithmic ranking, keyword research via AI tools, on-page optimization, and full SEO audits.
- ▸SEO Fundamentals
- ▸Keyword Research (AI Tools)
- ▸On-Page SEO
- ▸Technical SEO Basics
- ▸Off-Page SEO & Link Building
- ▸SEO Audit (AI-Powered Tools)
SEARCH ENGINE MARKETING (SEM) – PPC
Google Ads fundamentals, keyword matching, bidding strategies, and AI tracking & optimization.
- ▸Google Ads Fundamentals
- ▸Keyword Match Types
- ▸Ad Creation & Extensions
- ▸Campaign Setup
- ▸Bidding Strategies
- ▸Performance Tracking & Optimization (AI Tools)
SOCIAL MEDIA MARKETING (SMM)
Multi-platform growth strategies across Facebook, Instagram, LinkedIn, and Twitter with AI listening.
- ▸Social Media Overview
- ▸Facebook Marketing
- ▸Instagram Marketing
- ▸LinkedIn Marketing
- ▸Twitter Marketing
- ▸Social Media Strategy
- ▸AI Tools for Social Listening & Content Ideas
CONTENT MARKETING & COPYWRITING
Persuasive writing for landing pages and ads, brand storytelling, and AI generative content workflows.
- ▸Content Marketing Basics
- ▸Blog Writing
- ▸SEO Writing
- ▸Copywriting for Ads & Landing Pages
- ▸Storytelling & Brand Voice
- ▸AI Tools for Content Creation
EMAIL MARKETING & AUTOMATION
Lead magnets, list hygiene, drip campaigns, automated sequences, and AI hyper-personalization.
- ▸Email Marketing Basics
- ▸Building Email List
- ▸Email Campaign Creation
- ▸Automation & Drip Campaigns
- ▸Email Tools Overview
- ▸AI for Email Personalization & Optimization
ANALYTICS & PERFORMANCE TRACKING
Mastering GA4, Search Console, conversion goals, performance dashboards, and AI predictive reporting.
- ▸Google Analytics 4
- ▸Google Search Console
- ▸Key Metrics & KPIs
- ▸Conversion Tracking
- ▸Data Analysis & Reporting
- ▸AI for Data Insights & Prediction
ONLINE REPUTATION MANAGEMENT (ORM)
Brand monitoring, review ecosystems, sentiment management, and AI sentiment analysis models.
- ▸ORM Basics
- ▸Brand Monitoring
- ▸Review Management
- ▸Handling Negative Feedback
- ▸Building Positive Brand Image
- ▸AI Tools for Sentiment Analysis
MARKETING AUTOMATION & CRM BASICS
Lead management pipelines, workflow logic, CRM systems (HubSpot / Zoho), and AI lead scoring.
- ▸Marketing Automation Basics
- ▸CRM Introduction
- ▸Lead Management
- ▸Workflow Automation
- ▸Tools: HubSpot / Zoho CRM
- ▸AI for Lead Scoring & Nurturing
AI TOOLS MASTERY FOR MARKETERS
ChatGPT prompt mastery, generative text, AI visuals & video, SEO automation, and productivity systems.
- ▸ChatGPT for Marketers
- ▸AI for Content Creation
- ▸AI for Image & Video Creation
- ▸AI for Ad Copy & Design
- ▸AI for SEO & Keyword Research
- ▸AI for Automation & Productivity
CAPSTONE PROJECT & LIVE PRACTICAL
End-to-end multi-channel campaign deployment, analytics defense, portfolio presentation, and interviews.
- ▸Real-Time Campaign Planning
- ▸End-to-End Campaign Execution
- ▸Performance Analysis
- ▸Project Presentation
- ▸Portfolio Development
- ▸Interview Preparation
EXPERIENCE MODULE 1 FOR FREE
Get direct access to our live lecture session. Review the practical curriculum, meet the mentors, and make an informed decision.
